Search Engine Optimization (SEO) is a method which we use to increase the ranking of our website. By improving website organizations facilitate its access by users through search engines on different browsers such as Google, Yahoo, Startpage. Now we discuss how it works
How Search Engine Works?
It works by crawling billions of pages using their own web crawler. These crawlers are commonly refers to as search engine bots or spider to explore the internet, indexing web pages and ranking them on several terms like how relevant their content is, their authority and overall their experience.
Importance of SEO
Search Engine Optimization (SEO) is essential for those who wants to boost their online presence. Let’s talk why it matters.
1) Increased Visibility
When your website functioned well it seems to be on the first page of search engine results, increasing your chances of attracting visitors.
2) Organic Traffic
It helps you draw organic, unpaid traffic, that is free and can be a smart long-term strategy for driving visitors to your site.
3) Credibility and Trust
Ranking websites that are in top of search results are usually viewed as credible. Visitors trust search engines and a good ranking acts as stamp of approval.
4) User Experience
It enhances the overall user experience to make their website mobile-friendly, loading fast and easy to navigate. If you work on SEO is similar to work on your future online presence.
Key Points of SEO
1) Content
Content is the most important factor in SEO. Search engine boost whose sites that offers valuable, relevant and fresh content. The more your quality of content is the more your website ranks.
2) Technical SEO
This focuses on behind the mirror aspects of your website to ensure that search engine can easily crawl and index it.
How to Work on SEO?
1) Keyword Research
To write right keywords is super important. These are those words which people type when they search for something. To find relevant keywords go to Google Keyword Planner.
2) Quality Content
Your Content is relevant to your website and updated that any new discovery about your content is on your website that makes your website fresh and updated.
3) Loading Speed
Fast loading website leaves a good impact on user. Tools like Google’s PageSpeed is very useful it tells us about the bugs that might slows our website.
4) Mobile Optimization
As of August 2024, 63.38% of global web traffic comes from mobile devices. So it is necessary that your website is mobile-friendly. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking and indexing.
Conclusion
In short SEO is an important factor in website building all your efforts are in-vain if you are not working on SEO
